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Author: Jack Heichel

Pay-per-click, or PPC advertising with Google Adwords

Pay-per-click, or PPC advertising with Google Adwords is a highly effective way of marketing your website, if you know how to use it. Unfortunately, many people simply bid the highest amount they can afford and hope for the best. In order to make Adwords work for you, you need to have a strategy. You also need to do a lot of homework and testing to create a campaign that will bring visitors to your website, and keep them coming back.internet marketing agency

The first mistake many people make with Google Adwords is not having a bidding strategy. The highest bid is not necessarily going to be what brings you the most traffic from a PPC advertising campaign. You need to decide if you’re willing to accept a lower position on the search page. Remember, not every click is going to result in a sale, so if you’re paying too much per click, you’re wasting your money. Please visit this website

Another pitfall of bidding high is that competitors may fraudulently repeatedly click your ad in order to drain your advertising budget. A lower cost per click helps to keep this problem under control. A well-crafted ad with a lower position may suit your purposes as well or better than one higher up on the page.

Another reason people fail with PPC is failure to do their homework. You need to do research. Find out what the market is for your product or service. Learn keyword popularity. Track the effectiveness of your ad. If a campaign isn’t working, pull it or rework it, perhaps targeting a different audience.internet marketing company

There are a lot of software programs on the market that can help test the effectiveness of a campaign. Buy them and use them. By making sure you have the most effective Google Adwords campaign possible, you greatly increase your chances of success.

People who don’t have great success with Google Adwords don’t give their prospects value for their time. They simply bring the potential customer to their website’s home page and drop them off. Very few people click on an affiliate ad or make a purchase the first time they visit a website. You want to keep visitors coming back to your website. An easy way to do this is to link your PPC ad to a specific page on your website, called a landing page, that is tailored to the specific keywords used in the ad.

Have interesting and informative content on each page of your site. You may offer a free e-book, newsletter, or e-zine related to your particular product or service. You don’t want to use PPC advertising to your site only to have it pass through. You want people to stop and stay a while, and then come back and visit again.

Many people have not succeeded using PPC advertising, but many others have. Those who do succeed using programs such as Google Adwords have developed winning strategies for success.

By using the right bidding strategy, researching keywords, and tracking their advertising, they have learned how to bring traffic to their website. By creating content that visitors find interesting and helpful, they keep them coming back. Develop the right marketing strategy, and Google Adwords can help you to succeed with your online business.

We try to get there fast, at what price!

We try to get there fast, at what price!

As we go through our daily lives, the concentration is usually on rushing to the next thing and not on getting there safely.

When you are driving too fast, the likelihood of an accident increases. To avoid a trucking accident in Atlanta, it is important to maintain reasonable speed on highways where trucks are present. And if you have been involved in a truck accident, it is important to seek the assistance of an experienced Atlanta injury attorney to help get you the award necessary to help pay for medical bills, rehabilitation and other out-of-pocket expenses. personal injury Lawyers

Fairchild v. South Carolina Department of Transportation is a recent trucking accident case out of South Carolina. In this case the court looked to the issues surrounding damage awards for negligence in trucking accidents.

There was a South Carolina Department of Transportation (SCDOT) driver who was driving a dump truck with an attached rear trailer. In an attempt to make a u-turn on a highway, the driver merged into the median of the highway. Because of the length of the dump truck and the attached trailer, the rear of the trailer stuck out into the left traffic lane on the highway. Fairchild (plaintiff) was driving in that left lane on the highway. Upon seeing the trailer in the road, the plaintiff slammed on her brakes to avoid an accident. In doing this, a truck that was behind the plaintiff driven by Palmer (Defendant), crashed into plaintiff. As this was also a truck with a rear trailer attached, the force of this crash caused the plaintiff’s minivan to flip over and roll onto the median of the highway. Plaintiff suffered serious injuries and property damage.

Plaintiff sued SCDOT and Palmer. Upon signing a covenant not to sue with the SCDOT, Plaintiff continued her negligence lawsuit against Palmer. She sought actual damages for her property damage and physical injuries, as well as punitive damages. personal injury lawyers

The court in this case heard the appeal by the plaintiff because of the lower courts failure to instruct a jury as to punitive damages.

There are several different types of damages awarded in personal injury cases. The main types of damages are compensatory damages, often referred to as actual damages. These damages are awarded to compensate a victim for injury, property damage and/or harm suffered. On the other hand, punitive damages are awarded in cases where the defendant’s actions were so egregious, malicious or reckless as to inspire the court to punish them. These types of damages were created to have a deterrent effect on the public at large.

The court in this case looks to statute and case precedent to guide its decision. Where punitive damages are sought, the jury is responsible for the decision of whether to award these damages. However, it is the responsibility of the judge to give the jury instructions as to the proof necessary and the way to quantify these damages. Because the lower court failed to instruct the jury regarding this type of damages, this South Carolina court reminds the state courts of procedural policy.

Additionally, this court analyzed the rules that are essential when determining the application of the damages. Every driver has a duty to drive as a reasonably prudent person in similar circumstance. Statute also indicates that in order to act reasonably as a driver, you are not to speed or follow another vehicle too closely. This is a duty of care imputed on all drivers.

Where a driver fails to drive at a reasonable speed or follows too closely behind another vehicle, reckless, willful or wonton conduct is inferred. Where this conduct is inferred, punitive damages are appropriate.

Thus, this court held that the jury is responsible for making this decision although the law surrounding standards must be set by the judge. See more on this website

The misconceptions of the “Down” Season

“The misconceptions of the “Down” Season”

It is a common misconception that the landscaping professional needs to slow down due to the fall and winter (“down” season). Another misconception says this is not a good time to start a yard construction project or begin a regular maintenance program for your yard. landscape maintenance
Landscaping seasonality actually enables you and your landscaper the best chance to get started on a project or maintenance. Here’s why . . .

Construction. Why you ask?
The best time to start a landscaping construction project is during the “down” season. A landscaping construction professional can work in any weather. Yes, it can be easier when the weather is nice, but steps can be made to handle adverse weather while still getting a project done. The cooler/damper weather makes it easier to work in the soil, dig and plant.
The bigger benefit of doing construction projects during the down season is you get to enjoy the benefits of using your completed yard during the nicest times of the year. If you wait to start your project during the best weather you typically won’t enjoy the “use” your yard when the weather is the nicest.
Why else you ask?

-Projects usually are easier to schedule during the down season.
-Suppliers often give bigger discounts on plant stock or material.
-Your yard gets a jump-start on what it needs to look good for the spring and summer.

Maintenance. Why you ask?

The down season also provides the best chance at a beginning or maintaining a solid yard maintenance program. Homeowners generally feel that there is nothing to do in the winter and they may be wasting money on beginning or staying with yard maintenance.
Eliminating your landscape professional during the fall or winter often ties their hands unnecessarily as they have to play catch up in the Spring usually costing you more time and money.
The fact is a yard can look good during adverse fall and winter weather. With consistent care you are taking necessary steps to ensure a healthy and up kept yard as you move into the spring and summer seasons.
landscape professionals

What else does a landscape professional do during the “down season”?

• Clean up hard surfaces and flowerbeds of excess leaves and tree debris accumulated during foul weather and tree seasonality.
• Winterize sprinkler systems.
• Turf care: Aerate, thatch, over seed, fertilize, moss control, control moss and broad leaf weeds.
• Turf repair: spot repair.
• Drainage work.
• Fertilize evergreens and shrubs.
• Clean gutters.
• Mow turf (Washington typically has a 1-2 month time where mowing is not necessary, but due to • our mild climate mowing can be year round).

We’ve listed below a checklist of other areas to assess in your yard going into this Fall/Winter:

• Pressure wash dirt and moss off driveways, walkways, and entrance areas.
• Decorate the yard with Fall/Winter color annuals.
• Repair landscape lighting.
• Winterize water features.
• Clean up any accumulated debris in yard.
• Prune larger tree limbs next to house or near power lines.
• Wrap/Cover outdoor water faucets.